BeyondSuper
Fictional client, with very real and considered typesetting. Assigned during my time at UniSA, this brief brief tested my type handling, detail wrangling/aligning, and most of all my typographic system building ability.
Everything aligns when I’m problem solving with type. There’s comfort and satisfaction in making things work. The aim in this particular case was to find ways of clarifying the dense and initially disorganised information.
That’s where I come in, and lo, the checkbox’s outline widths are built off of referencing the vertical strokes of Plantin, the rounding of their corners pull from a bit between zero to just right, and the dotted lines are in fact dashed lines — hyphens — set as close to the column widths as possible. One of the greatest moves I’ve made if I do say so myself.
Story building wise, the fellow on the front is “Bob”, your sensible, conscientious saving senior whom this was targeted at. Roughly sketched by hand, bringing some humanity to a form you’d actually enjoy taking the time to fill.
